When Orville Zichterman came to us, he explained that his company would develop campaigns and promos for the creative industry. His approach leaves room for different types of work, ranging from motion graphics to printed campaigns and combinations of different media. The letters ORV made us able to use three very basic shapes for the name: circle, square, triangle. The basics of EVERY form. The basics of creativity! Also, if you look at the name or-ville, it sounds like ‘gold city’. Hence the glorious golden color!